Ralle
Australia SMS Brand Verification & ACMA Register
Important compliance requirements for all businesses sending SMS messages in Australia.
The Regulatory Change
To protect consumers from brand impersonation scams, the Australian Communications and Media Authority (ACMA) has introduced a national SMS Sender ID Register under Part 24B of the Telecommunications Act 1997.
Compliance with the register is strictly mandatory. From 1 July 2026, full network enforcement takes effect. If an alphanumeric sender identification message is sent using a business name header that is not actively registered and approved on the national database, the header will be stripped and labelled as ‘Unverified’ on customer handsets.
As an ACMA-approved Participating Originating Telco, Ralle manages this official registry lodgement on your behalf in partnership with our technical carrier partner, Twilio.
⚠️ Register Your Brand Now
Avoid your text messages losing your brand name or being marked as “Unverified” on customer handsets.
Complete Our Secure Australia SMS Brand Verification FormWhat You Will Need
To be able to complete our registration form, please ensure you have compiled the following required documentation:
- Business Identification: Your Australian Business Number (ABN), and your ACN or State Registration Number (if applicable).
- Official Registry Document: A PDF copy of your current ASIC Company Extract, ABR Business Name Record, or State Association Summary.
- Authorised Representative Details: The name and contact info of a nominated representative.
Note: If this person is not a listed Director (for companies) or a Management Committee Member (for associations), you will be prompted to download and upload a signed Letter of Authority (LOA) directly inside the form.
The Verification Process
Once you submit your form, your application moves through three phases:
- Ralle Review: Our support team will audit your documents to ensure they meet the ACMA criteria. We will then begin the formal submission process with our partner, Twilio.
- Identity Verification: Twilio will send a secure link via email/SMS to your nominated Authorised Representative to perform a quick, mandatory digital ID check.
- Final Approval: Once the ID check is clear, the registration is pushed to the ACMA for final review and approval.
Temporary Protection Pool: In the interim while we work through this process with you, any SMS sent to your customers from the Ralle platform will automatically route from a dedicated, compliant Australian mobile number pool (04XX XXX XXX). Because standard numeric mobile numbers are entirely exempt from the Alphanumeric Sender ID Register rules, your transactional texts will continue to deliver smoothly with zero service disruption while your custom brand tag is processing.
Official Regulatory Disclosures
In accordance with Schedule 1 of the Telecommunications (SMS Sender ID Register) Industry Standard 2025, the following statutory information is provided regarding the operation of the national Register:
Part 24B of the Act provides for the establishment of the SMS Sender ID Register (the Register). From 1 July 2026, if a sender identification message is sent which includes a sender identification that is not registered in the Register, the sender identification message will be labelled as ‘Unverified’.
If an entity wishes to send sender identification messages, it must register its sender identification in the Register and ensure that it uses one or more participating telecommunications providers to send the sender identification messages.
The following types of entities can be approved to make applications to register sender identifications in the Register:
- An individual;
- A body corporate;
- A corporation sole;
- A body politic;
- A government entity (within the meaning of the A New Tax System (Australian Business Number) Act 1999);
- A partnership;
- Any other unincorporated association or body of persons;
- A trust;
- A superannuation fund (within the meaning of the Superannuation Industry (Supervision) Act 1993).
For an entity to be able to have its sender identification registered in the Register, the entity must demonstrate that it has a valid use case for the sender identification.
An entity can make an application to register its sender identification in the Register through a participating telecommunications provider that is an originating telecommunications provider. A list of all participating telecommunications providers that are originating telecommunications providers is available on the ACMA’s website.
An entity with an ABN can make an application to register its sender identification through any participating telecommunications provider that is an originating telecommunications provider, or a partner of a participating telecommunications provider. In order to obtain approval to make such an application:
- The person making the request for the entity must be listed as an authorised contact for the entity on the Australian Business Register (ABR), or be otherwise authorised by that entity; and
- The person making the request must pass an identification check; and
- The person making the request must agree to the Register’s terms of use.
(Note: These requirements are included in a determination made under section 484L of the Act).
Once the provider has made the application for registration of the sender identification on behalf of an entity, the person making the request for the entity will receive instructions from the ACMA about how to access the Register. Once the entity is approved by the ACMA, the entity will be able to confirm the registration of the sender identification.
Ralle does not pass on any additional administrative registration or ongoing annual registry charges to our customers for standard domestic ABN registration processing. If the ACMA introduces direct statutory registry fees via determinations under the Act, these will be disclosed here.
Once the entity’s sender identification is registered, the entity can authorise other participating telecommunications providers to send messages using that sender identification. An entity with an ABN can also register its sender identification through an originating telecommunications provider that is a certified telecommunications provider.
An entity without an ABN can only make an application to register its sender identification through an originating telecommunications provider that is a certified telecommunications provider or a partner of a certified telecommunications provider. That provider or partner will conduct similar verification and identity checks. An entity without an ABN that makes an application to register its sender identification through a certified provider or partner will not be able to gain direct access to the Register interface.